Know the Numbers and What's Behind Them

Bachelor of Science Degree in Business Analytics and Strategic Communication

Businesses today are looking for people who make their operations run smarter. That takes knowing how to look at the numbers and know what they mean relative to the task at hand while seeing the big picture, too. It also takes the ability to strategically communicate recommended actions. Build your knowledge and skills in these areas and businesses will be knocking at your door!

College of Saint Mary’s bachelor’s degree in business analytics and strategic communication helps you gain the knowledge and acquire the skills in this area. The curriculum blends in-class learning with two semester-long internships and one semester shadowing a professional in the field. Your capstone, or final course, is developing a business plan for your portfolio.

Required Courses for Your Major

Advanced Business Law

Learn the differences among sole proprietorships, partnerships, limited partnerships, limited liability corporations and corporations - and how to form and operate each. This course also includes incorporation procedures in Nebraska and the preparation and drafting of documents.

Business Analytics

This course is an introduction of the use of data driven, analytical, and computing approaches for effective business decision-making. You will be introduced to the fundamentals of business analytics, the role of analytics in business performance and the tools that can be used to perform analytics in different business functions.

Financial Management and Leadership

You will learn the principles governing the financial operations of business, the tools of financial analysis, the methods of financing an organization, capital budgeting, mergers, reorganizations and bankruptcy. The role of accounting information in the financial management process is emphasized in this course.

Business Communication

You will be introduced to current business communication technologies and techniques and to longstanding principles for communicating individually. You will create several written assignments, give a variety of business presentations and develop interpersonal communication skills.

Principles of Marketing

This course is a study of modern methods of marketing goods and services. You will learn buying and selling behavior and the marketing environment are related to promotion, pricing distribution and product design decisions.

Business Research Methods

You will develop an understanding of the meaning of research and will practice various research techniques, covering topics including survey, observation, data analysis, sampling and quasi-experiments as they relate to problems identified in an organizational setting.

Partner Internship

The internship will provide you with actual work experience in a business organization, using business management techniques that incorporate classroom learning with practical experience at the worksite.

Global Dimensions of Business

This course will study the world of international business and gain insight on global thinking. It will focus on seven main concepts; globalization, cultural differences, global politics, international trade and investment, international management and strategic management.

Advanced Business Analytics

This course is a continuation of the business analytics course. You will learn how to apply technologies such as Excel to solve complex business problems.

Strategic Communication

This course focuses on strategies for integrating and augmenting professional communication skills at the individual, group, organizational and public levels. 

Production Operations

This integrative course focuses on strategic, tactical and operational decision-making techniques. Decision-making areas covered include: service design, facility location, inventory, procurement, just-in-time, MRP I and II, project planning and total quality management.

Career Exploration

This course provides you with real-world experience through our business partnerships. You will go through career exploration by being attached with a person currently pursuing a career you have an interest in.

Business Policies

This course is a study of business problems from a top management perspective. Actual business situations are studied with case studies. 

Internship

The internship provides actual work experience in a business organization, giving you an opportunity to incorporate classroom learning with practical experience.

Requirements for Graduation from College of Saint Mary

You need 128 credit hours to graduate with a bachelor of science degree in business analytics and strategic communication.

  • 63 credit hours in required business and support courses
  • 12 credit hours in your chosen area of concentration
  • 44 credit hours in required core courses
  • 9 credit hours in electives

The Assurance of Accreditation

The assurance of regional accreditation means that our degrees have been evaluated for their outcomes — including how well they prepare you to meet the needs of your employers, yourself and our global society.  College of Saint Mary is accredited by The Higher Learning Commission and is a member of the North Central Association of Colleges and Schools.

The business administration, business leadership and business information systems programs are accredited by the International Assembly for Collegiate Business Education, 913-631-3009.

Requirements for Admission to College of Saint Mary

  • High school transcript with GPA and class rank. Unofficial transcripts may be reviewed for admissions purposes, but official transcripts are required before you start classes.
  • A minimum GPA of 2.0
  • ACT score of 18 or higher or SAT score of 860 – 890 (verbal + math) or higher
  • Personal interview (if applicable)
  • Transcripts from any post high school institutions for transfer students. Students who have earned 12 or more credit hours with a minimum GPA of 2.0 from other institutions qualify as transfer students.
  • $30 application fee

Academic Description

Know the Numbers and What's Behind Them

Bachelor of Science Degree in Business Analytics and Strategic Communication

Businesses today are looking for people who make their operations run smarter. That takes knowing how to look at the numbers and know what they mean relative to the task at hand while seeing the big picture, too. It also takes the ability to strategically communicate recommended actions. Build your knowledge and skills in these areas and businesses will be knocking at your door!

College of Saint Mary’s bachelor’s degree in business analytics and strategic communication helps you gain the knowledge and acquire the skills in this area. The curriculum blends in-class learning with two semester-long internships and one semester shadowing a professional in the field. Your capstone, or final course, is developing a business plan for your portfolio.

Accreditation

The Assurance of Accreditation

The assurance of regional accreditation means that our degrees have been evaluated for their outcomes — including how well they prepare you to meet the needs of your employers, yourself and our global society.  College of Saint Mary is accredited by The Higher Learning Commission and is a member of the North Central Association of Colleges and Schools.

The business administration, business leadership and business information systems programs are accredited by the International Assembly for Collegiate Business Education, 913-631-3009.

Admissions Requirements

Requirements for Admission to College of Saint Mary

  • High school transcript with GPA and class rank. Unofficial transcripts may be reviewed for admissions purposes, but official transcripts are required before you start classes.
  • A minimum GPA of 2.0
  • ACT score of 18 or higher or SAT score of 860 – 890 (verbal + math) or higher
  • Personal interview (if applicable)
  • Transcripts from any post high school institutions for transfer students. Students who have earned 12 or more credit hours with a minimum GPA of 2.0 from other institutions qualify as transfer students.
  • $30 application fee

Curriculum

Required Courses for Your Major

Advanced Business Law

Learn the differences among sole proprietorships, partnerships, limited partnerships, limited liability corporations and corporations - and how to form and operate each. This course also includes incorporation procedures in Nebraska and the preparation and drafting of documents.

Business Analytics

This course is an introduction of the use of data driven, analytical, and computing approaches for effective business decision-making. You will be introduced to the fundamentals of business analytics, the role of analytics in business performance and the tools that can be used to perform analytics in different business functions.

Financial Management and Leadership

You will learn the principles governing the financial operations of business, the tools of financial analysis, the methods of financing an organization, capital budgeting, mergers, reorganizations and bankruptcy. The role of accounting information in the financial management process is emphasized in this course.

Business Communication

You will be introduced to current business communication technologies and techniques and to longstanding principles for communicating individually. You will create several written assignments, give a variety of business presentations and develop interpersonal communication skills.

Principles of Marketing

This course is a study of modern methods of marketing goods and services. You will learn buying and selling behavior and the marketing environment are related to promotion, pricing distribution and product design decisions.

Business Research Methods

You will develop an understanding of the meaning of research and will practice various research techniques, covering topics including survey, observation, data analysis, sampling and quasi-experiments as they relate to problems identified in an organizational setting.

Partner Internship

The internship will provide you with actual work experience in a business organization, using business management techniques that incorporate classroom learning with practical experience at the worksite.

Global Dimensions of Business

This course will study the world of international business and gain insight on global thinking. It will focus on seven main concepts; globalization, cultural differences, global politics, international trade and investment, international management and strategic management.

Advanced Business Analytics

This course is a continuation of the business analytics course. You will learn how to apply technologies such as Excel to solve complex business problems.

Strategic Communication

This course focuses on strategies for integrating and augmenting professional communication skills at the individual, group, organizational and public levels. 

Production Operations

This integrative course focuses on strategic, tactical and operational decision-making techniques. Decision-making areas covered include: service design, facility location, inventory, procurement, just-in-time, MRP I and II, project planning and total quality management.

Career Exploration

This course provides you with real-world experience through our business partnerships. You will go through career exploration by being attached with a person currently pursuing a career you have an interest in.

Business Policies

This course is a study of business problems from a top management perspective. Actual business situations are studied with case studies. 

Internship

The internship provides actual work experience in a business organization, giving you an opportunity to incorporate classroom learning with practical experience.

Degree Requirements

Requirements for Graduation from College of Saint Mary

You need 128 credit hours to graduate with a bachelor of science degree in business analytics and strategic communication.

  • 63 credit hours in required business and support courses
  • 12 credit hours in your chosen area of concentration
  • 44 credit hours in required core courses
  • 9 credit hours in electives