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Analytics


Analytics: Turning data into sound business decisions using critical thinking, analysis, and problem solving

Students learn the use of data driven, analytical, and computing approaches for effective business decision making. These skills are developed through learning of fundamentals of business analytics, the role of analytics in business performance, and the use of tools to perform analytics in different business functions. 

Business Analytics: Turning data into information 

Fundamentals of business analytics
Role of analytics in measuring business performance
How analytical capability is built for an organization
Tools and techniques used to perform analytics

Research Methods: Analyzing Information 
Quantitative analysis of data using SPSS, Excel, etc.

Qualitative analysis of data using NVIVO, etc.

Sources of information (census, industry, government, proprietary, etc.)

Development of surveys, focus group scripts, and other data collection tools

Advanced Business Analytics: Using information and knowledge to make decisions 
Analytics applied to complex organizational problems
Role of analytics in driving organizational strategies

Ways that organizations compete on analytics
Aligning business analytics and organizational success How organizations can create a culture of analytics

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