Marketing
Bachelor of Science
The Bachelor of Business Administration (BBA) with a Marketing Concentration is designed for students seeking a traditional yet dynamic business education with a focus on strategic marketing and digital innovation. This program equips students with the skills needed to excel in marketing management, consumer behavior analysis, advertising, public relations, and sales. With a strong foundation in business principles and hands-on experience in the field, graduates are wellprepared for competitive careers in the ever-evolving marketing industry.
According to the Bureau of Labor Statistics, marketing-related careers, including market research analysts and advertising managers, are projected to grow by 10% from 2022 to 2032, outpacing many other fields. The demand for digital marketing specialists continues to rise, with companies prioritizing data-driven strategies and online engagement.
This traditional yet forward-thinking program is ideal for students seeking a mainstream marketing education with a blend of creativity, strategy, and business acumen. Graduates will be well-equipped to enter the workforce directly or pursue advanced certifications in digital marketing, sales management, or market research.
This program is ideal for students who are:
- Marketing Manager
- Brand Manager
- Product Marketing Specialist
- Advertising Coordinator
- Public Relations Manager
- Market Research Analyst
- Customer Experience Strategist
