Bachelor of Science In Business • Minor
Digital Marketing
A digital marketing degree equips you with strategy, creativity, and modern digital skills employers want. Through hands-on projects in social media, content strategy, SEO, and analytics, you’ll graduate ready to lead in a fast-moving, digital-first world.
Dig Deeper Into the program
Explore curriculum details, experiential projects, and industry-aligned coursework that prepare you to plan, execute, and evaluate digital marketing strategies across platforms and audiences.
Degrees Offered
- Bachelors and minor
Start Terms
- Fall or Spring
Program Format
- On-campus
- Select classes available online to provide added flexibility for students
Credit Hours & Timeline
- Total credits required: 120
- Typical completion time: 4 years
- Credits for minor: 18
Some of these courses are offered via CSM’s partnership with Rize, an education company that prepares students for careers in the fastest-growing fields. Courses are designed by top academics and industry leaders, approved by College of Saint Mary, and taught by faculty at other colleges and universities.
Build the skills to create, manage and optimize digital campaigns across platforms. The Digital Marketing curriculum blends strategy, content and analytics to prepare you for today’s marketing landscape.
- Preparation for careers in digital marketing or related fields
- Coursework in social media, SEO, content and digital strategy
- Training in analytics, campaign performance and optimization
- Hands-on experience with real-world marketing projects
- Understanding of consumer behavior and brand strategy
Applicants for admission are evaluated based on the following criteria to gain full admission.
- High school record of cumulative GPA of 3.0 on a 4.0 scale. An applicant for a degree program must have graduated or will have graduated with 16 high school units from an accredited high school. The college preparatory program is strongly recommended to high school students. Ordinarily this program includes four years of English and two years of social studies, science, and mathematics.
- College/university record of cumulative GPA of 2.5 on a 4.0 scale, if applicable.
Applicants who do not meet the following criteria and show potential for success may be reviewed for an alternate admissions pathway.
Students who have successfully completed the General Education Development Test (GED) and have not accumulated at least 12 collegiate level semester hours credit at a regionally accredited institution with a 2.5 GPA or better will follow the Alternate Admissions Pathway.
Applications open July 1 for the upcoming academic year. CSM follows a rolling admission process, reviewing applications as they are received. We encourage students to apply early for priority consideration for scholarships, housing, and financial aid.
The Mercy Core is CSM’s general education curriculum and the foundation of every degree. Rooted in the Critical Concerns of the Sisters of Mercy, it integrates ethics, reflection, and action to prepare women to lead with purpose and advance justice in their communities.
Tuition & Aid
Investing in your education is a big decision, and you do not have to navigate it alone. Every admitted full-time undergraduate student is guaranteed a merit scholarship, and CSM offers additional aid and personalized guidance to make your degree attainable. Our team will walk you through your options so you can move forward with clarity and confidence.
Your Roadmap to Admission
From application to enrollment, we guide you through each step with clarity and personal support so you can focus on what matters most and take the next step toward your future.
Why Choose CSM? Item number one
Market-Ready Skill Set
Develop practical skills in analytics, platform strategy, and digital communication that employers seek.
Hands-On Project Experience
Real campaign work and portfolio development help you stand out to hiring managers.
Women-Centered Leadership Growth
In a supportive women’s college environment, small classes and mentoring build confidence and professional presence.
Mercy-Driven Purpose
Through the Mercy Core curriculum, you strengthen ethical thinking and service orientation that prepare you to use marketing strategically and responsibly.Description
Digital Marketing Careers
- Social media manager
- Digital marketing specialist
- Content strategist
- SEO or SEM analyst
- Email marketing manager
- PPC or paid media specialist
- Brand engagement or community manager
Business Fast Facts
15 MAJORS
Multiple Business Pathways
Customize your education to your goals and the evolving business industry.
Internships
Get Hands-on Experience
Make connections and get confidence to transition from college to career.
1:1 Advising
Personalized Support
Meet regularly with business faculty to stay on track and reach your goals.
Accreditation
The Assurance of Accreditation
The assurance of regional accreditation means that our degrees have been evaluated for their outcomes — including how well they prepare you to meet the needs of your employers, yourself and our global society. College of Saint Mary is accredited by The Higher Learning Commission.
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Wherever you’re starting from, we’ll help you build a future with confidence.