Bachelor of Science in Business • Minor
Marketing
A marketing degree prepares you to understand consumer behavior, build brands, and craft strategic marketing campaigns. With coursework in digital and traditional marketing, analytics, and communication, you’ll develop versatile skills that drive results in business, nonprofit, and entrepreneurial environments.
Dig Deeper Into the program
Explore courses, hands-on projects, and real-world learning that build your ability to create, implement, and evaluate strategic marketing across platforms and audiences.
Degrees Offered
- Bachelors and minor
Start Terms
- Fall or Spring
Program Format
- On-campus
- Select classes available online to provide added flexibility for students
Credit Hours & Timeline
- Total credits required: 120
- Typical completion time: 4 years
- Credits for minor: 18
Build the skills to understand customers and grow brands. The Marketing curriculum combines strategy, creativity and analytics to prepare you for today’s fast-moving marketplace.
- Preparation for careers in marketing or related fields
- Coursework in marketing strategy, consumer behavior and branding
- Training in digital marketing, research and campaign development
- Application of marketing concepts to real-world projects
- Understanding of data-driven decision-making and analytics
Applicants for admission are evaluated based on the following criteria to gain full admission.
- High school record of cumulative GPA of 3.0 on a 4.0 scale. An applicant for a degree program must have graduated or will have graduated with 16 high school units from an accredited high school. The college preparatory program is strongly recommended to high school students. Ordinarily this program includes four years of English and two years of social studies, science, and mathematics.
- College/university record of cumulative GPA of 2.5 on a 4.0 scale, if applicable.
Applicants who do not meet the following criteria and show potential for success may be reviewed for an alternate admissions pathway.
Students who have successfully completed the General Education Development Test (GED) and have not accumulated at least 12 collegiate level semester hours credit at a regionally accredited institution with a 2.5 GPA or better will follow the Alternate Admissions Pathway.
Prerequisites, if applicable
List pre-requisites from the catalog
Applications open July 1 for the upcoming academic year. CSM follows a rolling admission process, reviewing applications as they are received. We encourage students to apply early for priority consideration for scholarships, housing, and financial aid.
The Mercy Core is CSM’s general education curriculum and the foundation of every degree. Rooted in the Critical Concerns of the Sisters of Mercy, it integrates ethics, reflection, and action to prepare women to lead with purpose and advance justice in their communities.
Tuition & Aid
Investing in your education is a big decision, and you do not have to navigate it alone. Every admitted full-time undergraduate student is guaranteed a merit scholarship, and CSM offers additional aid and personalized guidance to make your degree attainable. Our team will walk you through your options so you can move forward with clarity and confidence.
Your Roadmap to Admission
From application to enrollment, we guide you through each step with clarity and personal support so you can focus on what matters most and take the next step toward your future.
Why Choose CSM?
Creative Meets Strategy
Learn to blend storytelling, analytics, and brand strategy to influence audiences and drive measurable growth in a competitive marketplace.
Campaigns That Go Live
Develop and execute real marketing initiatives that build your portfolio and demonstrate results employers can see.
Confidence in the Spotlight
In a women-centered environment, you gain the presence, voice, and leadership skills to step into fast-paced marketing roles with authority.
Purpose Beyond Promotion
Grounded in Mercy values, you learn to market responsibly, connect authentically, and build brands that serve people, not just profits.
Marketing Career Opportunities
- Marketing coordinator
- Brand strategist
- Social media manager
- Digital marketing specialist
- Market research analyst
- Advertising account coordinator
- Sales and customer engagement specialist
Business Fast Facts
15 MAJORS
Multiple Business Pathways
Customize your education to your goals and the evolving business industry.
Internships
Get Hands-on Experience
Make connections and get confidence to transition from college to career.
1:1 Advising
Personalized Support
Meet regularly with business faculty to stay on track and reach your goals.
Accreditation
The Assurance of Accreditation
The assurance of regional accreditation means that our degrees have been evaluated for their outcomes — including how well they prepare you to meet the needs of your employers, yourself and our global society. College of Saint Mary is accredited by The Higher Learning Commission.
Request More Information
Wherever you’re starting from, we’ll help you build a future with confidence.