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Sales Management

Bachelor of Science in Business

Gain the skills to drive revenue, build client relationships, and lead high-performing sales teams with a Bachelor of Science in Business with a concentration in Sales Management. This program combines core business principles with specialized training in sales strategies, customer relationship management (CRM), negotiation techniques, and data-driven decision-making.

Professional Sales program is designed in collaboration with key members of the nationally recognized WKU Center for Professional Selling, one of only 20 Fully Certified Sales Programs in the United States. Students who complete this program will receive up to 4 different HubSpot certifications, including Sales Management Training and Sales Software. Join the growing consortium of innovative institutions that are offering this Professional Sales program to meet the growing demand in this field.

Career paths include:

  • Sales Manager
  • Account Executive
  • Business Development Representative
  • Regional Sales Director
  • Customer Success Manager
  • Sales Operations Analyst

 

Program Details & Curriculum

Program Details & Curriculum

Start Date: August or January of each year
Program Length: 4 Years

Admissions Requirements 

Admissions Requirements 
  1. Submit your application online—it’s quick and easy!
  2. Send Your Transcripts
    • If you’re a transfer student, send us transcripts from any colleges or universities you’ve attended.
    • You’re considered a transfer student if you’ve completed 12 or more college credit hours with at least a 2.0 GPA.

       

Test-Optional Admissions

You can apply with or without ACT/SAT scores—your choice! Here’s what to know:

  • Not submitting test scores will not hurt your chances for admission or merit scholarships.
  • If you send scores after you’ve been admitted (by March 31), we’ll check if you qualify for a higher merit scholarship.
  • Don’t worry—sending scores later will never reduce or take away a scholarship you already have.

Faculty

Faculty

Career Outlook

Career Outlook

Why Choose This Degree?  

Sales professionals are in high demand across industries. According to the U.S. Bureau of Labor Statistics (BLS), employment in sales and related occupations is projected to grow steadily, with over 3.7 million jobs in the field. Additionally, sales managers earn a median annual salary of $130,600, with top performers in industries like technology, pharmaceuticals, and manufacturing earning even more.

Whether you aspire to lead a sales team, drive business growth, or work in client-facing roles, this degree equips you with the expertise to excel in a dynamic and rewarding field.

Source: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook — Accountants and Auditors, 2023